42 U.S.C. § 17281 — National media campaign

submitted 19 years ago by Pub. L. 110-140 to r/title-42-THE-PUBLIC-HEALTH-AND-WELFARE · 478 words · no verdicts yet

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This section requires a ten-year national media campaign to improve energy efficiency, promote its national-security benefits, and reduce United States oil use. It sets contracting, spending, reporting, and funding rules.

(a) Acting through the Assistant Secretary for Energy Efficiency and Renewable Energy, called the "Secretary" here, the Secretary must conduct a campaign during the ten years beginning December 19, 2007, to increase economy-wide efficiency, promote national-security benefits of efficiency, and decrease United States oil consumption. (b) The Secretary may do this directly, through competitively bid contracts with nationally recognized media firms for monthly television, radio, and newspaper announcements, or through collective agreements with nationally recognized institutes, businesses, or nonprofits to fund, develop, and distribute them. (c) Funds may pay media time and space, creative and talent costs, advertising testing and evaluation, campaign-effectiveness evaluation, and administrative operations and management. At least 85 percent of yearly subsection (e) funds must pay advertising functions. (d) Each year the Secretary must report campaign strategy and whether objectives were met, including absolute and per-person energy-consumption change and whether the campaign contributed to reduced use; effective operation steps; advertising purchase plans; responsible-funding policies preventing waste, fraud, and abuse; and every campaign contract or cooperative agreement. (e) The section authorizes $5 million for each fiscal year 2008-2012, and at least half of each year's funds must target reducing United States oil use over the next decade.

the actual law source: uscode.house.gov ↗public domain

(a) In general

The Secretary, acting through the Assistant Secretary for Energy Efficiency and Renewable Energy (referred to in this section as the “Secretary”), shall develop and conduct a national media campaign—

(1)

to increase energy efficiency throughout the economy of the United States during the 10-year period beginning on December 19, 2007;

(2)

to promote the national security benefits associated with increased energy efficiency; and

(3)

to decrease oil consumption in the United States during the 10-year period beginning on December 19, 2007.

(b) Contract with entity

The Secretary shall carry out subsection (a) directly or through—

(1)

competitively bid contracts with 1 or more nationally recognized media firms for the development and distribution of monthly television, radio, and newspaper public service announcements; or

(2)

collective agreements with 1 or more nationally recognized institutes, businesses, or nonprofit organizations for the funding, development, and distribution of monthly television, radio, and newspaper public service announcements.

(1) In general

Amounts made available to carry out this section shall be used for—

(A)

advertising costs, including—

(i)

the purchase of media time and space;

(ii)

creative and talent costs;

(iii)

testing and evaluation of advertising; and

(iv)

evaluation of the effectiveness of the media campaign; and

(B)

administrative costs, including operational and management expenses.

(2) Limitations

In carrying out this section, the Secretary shall allocate not less than 85 percent of funds made available under subsection (e) for each fiscal year for the advertising functions specified under paragraph (1)(A).

(d) Reports

The Secretary shall annually submit to Congress a report that describes—

(1)

the strategy of the national media campaign and whether specific objectives of the campaign were accomplished, including—

(A)

determinations concerning the rate of change of energy consumption, in both absolute and per capita terms; and

(B)

an evaluation that enables consideration of whether the media campaign contributed to reduction of energy consumption;

(2)

steps taken to ensure that the national media campaign operates in an effective and efficient manner consistent with the overall strategy and focus of the campaign;

(3)

plans to purchase advertising time and space;

(4)

policies and practices implemented to ensure that Federal funds are used responsibly to purchase advertising time and space and eliminate the potential for waste, fraud, and abuse; and

(5)

all contracts or cooperative agreements entered into with a corporation, partnership, or individual working on behalf of the national media campaign.

(e) Authorization of appropriations

(1) In general

There is authorized to be appropriated to carry out this section $5,000,000 for each of fiscal years 2008 through 2012.

(2) Decreased oil consumption

The Secretary shall use not less than 50 percent of the amount that is made available under this section for each fiscal year to develop and conduct a national media campaign to decrease oil consumption in the United States over the next decade.

Source credit: (Pub. L. 110–140, title VIII, § 801, Dec. 19, 2007, 121 Stat. 1716.)

history & why it existsrecord from the source credit

2007Enacted · Pub. L. 110-140 · 121 Stat. 1716

A history note hasn’t been published yet. The record shows enactment by Pub. L. 110-140 on 2007-12-19.

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