42 U.S.C. § 300u–12 — Education and outreach campaign regarding preventive benefits

(a) In general: The Secretary must plan and run a national public-private partnership — an outreach and education campaign — to raise public awareness about improving health across a person's whole life. The campaign must share information that: (1) explains why using preventive services matters for wellness, reducing health disparities, and avoiding chronic disease; (2) promotes preventive services recommended by the United States Preventive Services Task Force and the Community Preventive Services Task Force; (3) encourages healthy habits that prevent chronic disease; (4) explains what preventive services are covered by health plans sold through an Exchange; (5) describes other preventive care backed by the Centers for Disease Control and Prevention, the Health Resources and Services Administration, the Substance Abuse and Mental Health Services Administration, the Advisory Committee on Immunization Practices, and other relevant agencies; and (6) shares general health promotion information. (b) Consultation: While running the campaign, the Secretary must consult the Institute of Medicine for ongoing, evidence-based advice on policy, program design, and evaluation. (c) Media campaign: (1) Within 1 year of March 23, 2010, the Secretary — acting through the Director of the Centers for Disease Control and Prevention — must set up a national, science-based media campaign on health promotion and disease prevention. (2) The campaign must: (A) address proper nutrition, regular exercise, smoking cessation, cutting obesity, the 5 leading causes of death in the United States, and promoting disease screening; (B) be run through contracts awarded by competitive bidding to professional campaign producers; (C) may use television, radio, internet, and other commercial marketing, targeted to specific age groups based on peer-reviewed research; (D) must not repeat other federal health-promotion or disease-prevention efforts; and (E) may use humor and well-known positive role models. (3) Evaluation: The Secretary must have the campaign independently evaluated every 2 years and report to Congress every 2 years on how well it's meeting science-based goals. (d) Website: The Secretary, working with private-sector experts, must run — or contract to run — a website with science-based guidance on nutrition, exercise, cutting obesity, smoking cessation, and preventing specific chronic diseases, for both health care providers and consumers. (e) Dissemination of information through providers: The Secretary, through the Centers for Disease Control and Prevention, must build and carry out a plan to share prevention information — matching national priorities — with providers in federal programs, including the Indian Health Service, the Department of Veterans Affairs, the Department of Defense, the Health Resources and Services Administration, and Medicare and Medicaid. (f) Personalized prevention plans: (1) The Secretary, through the Director of the Centers for Disease Control and Prevention, must contract with a qualified group to build and run a federal website with a personalized prevention plan tool. (2) That website must give the latest scientific evidence on disease prevention, and let a person figure out their own risk — based on personal and family health history, BMI, and other relevant facts — for the 5 leading diseases in the United States, plus get personalized prevention tips. (g) Internet portal: The Secretary must build a web portal linking to risk-assessment tools built and run by private and academic groups. (h) Priority funding: Funding for this section's activities gets priority over Centers for Disease Control and Prevention grants to states and others for similar goals. No more than $500,000,000 total may be spent on the campaigns and activities this section requires. (i) Public awareness of preventive and obesity-related services: (1) The Secretary must give states and providers guidance on preventive and obesity-related Medicaid services, including obesity screening and counseling for children and adults. (2) Each state must run its own public awareness campaign to teach Medicaid enrollees about these services, aiming to cut obesity. (3) Starting January 1, 2011, and every 3 years after that through January 1, 2017, the Secretary must report to Congress on how well these efforts under (1) and (2) are working, summarizing what states did to raise awareness. (j) Authorization of appropriations: Congress authorizes whatever money is necessary to carry out this section.