47 U.S.C. § 303a — Standards for children’s television programming

(a) Establishment — The Commission had to start a rulemaking process, within 30 days after October 18, 1990, to set standards for commercial TV broadcast licensees limiting the time devoted to commercial matter during children's TV programming. The Commission had to finish that process and issue final standards, meeting the requirements of subsection (b), within 180 days after October 18, 1990. (b) Advertising duration limits — Except as allowed under subsection (c), those standards must include a requirement limiting advertising during children's TV programming to no more than 10.5 minutes per hour on weekends and no more than 12 minutes per hour on weekdays. (c) Review of advertising duration limits; modification — After January 1, 1993, the Commission (1) may review and evaluate these advertising time limits; and (2) may change them, but only after giving notice, taking public comments, and showing the change is needed and fits the public interest. (d) "Commercial television broadcast licensee" defined — In this section, that term includes a cable operator, as defined in section 522 of this title.