38 U.S.C. § 532 — Authority to advertise in national media; VetStar Award Program

(a) Advertising in national media. The Secretary may buy advertising in national media to promote awareness of benefits under laws the Secretary administers. This includes assistance for homeless-veteran programs, veteran-owned small businesses, Department employment, education, training, compensation, pensions, vocational rehabilitation, health care, and mental health care, including preventing suicide among veterans. (b) VetStar Award Program. (1) The Secretary must establish an annual award program called the “VetStar Award Program” to recognize businesses for contributions to veterans’ employment. (2) The Secretary must create procedures to administer it, including criteria for (A) the business categories and sectors eligible each year and (B) objective measures for choosing award recipients.